When it comes to leads, traditional sales professionals would often wait for an optimum response time. However, for online leads, this is a completely a different story.
When you get a new lead that comes from filling out a form after coming across your ad or you directing them to your website/ landing page, those leads are hot 🔥 and ready to start engaging. This means that these type of leads require a faster, more engaged response than a traditional lead which comes to you via offline conversions.
You can easily compare these types of leads to incoming phone calls, for example, would you let them wait for hours? No!
The speed at which you or your team follows up on the new lead is essential. A slow follow-up means losing business to a competitor whereas a quick follow-up is more than likely to lead to a sale. That is the overall GOAL!
Watch this video snippet of how Real Estate Agent Mike Banks shares his top 4 steps to converting online leads:
We’ve put together Mike’s 4 easy tips to help you turn more website leads into paying customers.
1️⃣ MUST GET AN ENGAGEMENT OR RESPONSE (Make sure you use texting for this method)
2️⃣ GET THEM OFF TEXTING AND GET THE LEADS ON THE PHONE
3️⃣ SET AN APPOINTMENT TO MEET IN PERSON (Whatever you do set up a face to face conversation. TIP: Try Virtual like Zoom or Facetime)
4️⃣ FOLLOW UP!!! (Follow up will either kill your schedule or make your schedule. It is either going to accelerate your sales, or it is going to kill your sales.) It is as simple as setting a task reminder or automating your communication from the second you get the lead’s information.
If you use the steps outlined in this article, it will help you and your team to convert those website leads and you can start growing your customer base.
If you need more tips on how to Generate Online Leads. Here is Mike Bank’s strategy and quick teaser, it’s brilliant and it works!
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