LionDesk head of business development, Randy Tobbe talked with Travis Thom of Elevated REM about nurturing leads and leveraging automation tools to scale your conversations and other ideas about how to stay relevant now.
While the entire 44 minute interview is great, here’s some key points:
3:00 Randy shares that your database is a goldmine. It’s your #1 biggest asset and it’s not going to change. It’s the single place you can depend on to go back to time and time again to find more business.
6:30 Travis shares what a “dummy” he was when he first started working in real estate because he didn’t want to reach out to his parent’s friends for business.
7:45 Software, even though you have to put the time into it, is what’s going to make the biggest difference in your business for saving time, staying organized and achieving growth.
9:00 Video is super powerful now for getting responses from your audience. Especially when sent via TEXT.
12:00 How you market to your sphere of influence is different than how you market to your cold leads. Make sure you’re sending the right message, to the right person at the right time.
14:30 Multi channel automation tools is necessary to grow any business. You simply can’t scale without a system in place.
17:24 You don’t have a lead generation problem. You have a lead follow up problem. Businesses are about building relationships.
19:35 Now is the time to do a health check on your CRM
23:16 The best content to share with your audience right now is hyper local activities they can be doing during quarantine. Focus on how you can help their family life be better right now.
28:30 There’s no better time than right to be a beacon of light in your community and to your sphere
31:54 Now is the time to double down on distributing your content. It doesn’t have to be expensive or take a lot of time to do but you need a strong distribution strategy for your content.
33:33 You can come out of this thing on top by just making a couple shifts
36:21 What LionDesk is doing for customers to support their business during this time.
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