Valentine’s day is right around the corner!
While there are many different types of love – romantic, family, friendship – we wanted to talk about one of the most special kinds of love there is – love with your leads!
We know, we know, we’re coming off as total nerds, but the love can be real. Isn’t there a brand that you just love? In this blog post, we want to help you be that brand.
Lead with Empathy
Each time you send a communication, whether it’s a call, a text, or an email, we want you to take a step back and ask yourself: Who is this for? Who does this benefit? If the top answer is you, you’re doing it wrong.
Always put your leads and clients first. What do they want to hear? What would be helpful to them?
Remember: people don’t buy when you want to sell, they want to buy when they want to buy.
Until that point, the best thing you can do for them and for your business is to provide value. Build trust. When they’re ready, you’ll be the first one on their minds.
Respond and Nurture
No one likes to feel forgotten. Save the ghosting for Gen Z.
If someone reaches out to you with a question or request, timeliness is key. Speed to Lead is crucial, and know that if you’re not responding, someone else is.
Hey, it’s a competitive field. All’s fair in love and leads. Just make sure you’re the one that ends up on top, and do that by responding and then keeping in touch with Lead Nurture.
Go the Extra Mile
When’s the last time you received a handwritten note? Now when’s the last time you sent one? Small gestures can go a long way.
Whether it’s sending a thank you note for a referral, remembering a birthday (hint: task reminders can help you with that!) or just letting a lead or client know that a new restaurant opened in their new neighborhood, it all comes down to the little things.
Automate, but with a personal touch
If this sounds like a lot of work, there are solutions for you. Unlike in a real relationship, you can cheat 😉
How? With automation of course! Unlike a romantic relationship, you can’t be expected to remember every birthday and every detail. That’s where a CRM comes in. You can organize your system, set tasks, and automate communication. But do so with your own personal flair.
That way, your leads get to know you and your brand, but you won’t need to lift a finger until they’re ready to buy.
Sound too good to be true? Give us 14 days and we’ll prove it.
Now whether you’re spending Valentine’s Day having a romantic evening, spending quality time with friends or family, or alone in the tub with a glass of wine (like the person writing this post) you can make sure that at least your leads will feel the love.
