In this video you’ll learn how to dominate your business with top email best practices.
LionDesk head of business development, Randy Tobbe, shares tips for:
– How to appear more professional in email communication
– How to use email marketing systems
– How to improve your email deliverability rate
– How to have a strong call to action in your emails
– The importance of quality and consistency
Key points include:
1:08 – Email marketing has the highest ROI compared to other marketing efforts at 4,000% return ($40 return for every $1 spent)
1:41 – Always use your own domain for your email address versus a gmail, hotmail, yahoo email. This is important for professionalism as well as deliverability.
4:32 – Avoid your emails from going to spam
8:36 – The goal of the email is to guide the person to take an action. For example, book a meeting, download a checklist, provide a review
11:54 – Quality beats frequency but consistency is key