As an agent, you currently have a unique opportunity to reinvent yourself and create the business you want in the ‘new normal.’
Use these 4 trends and action steps to guide your decision-making in creating more video content and enhancing photos of your properties to help describe the home and make that SALE!
#1 Listing Description is KEY!
When buyers (and their agents!) are browsing online real estate listings, professional photos are what grab their attention first, but it’s the listing description that really tells the story of the home.
Listing descriptions are an essential part of real estate advertising, and a well-written one can help your house stand out from all the other listings in your area. Remember, your real estate listing description won’t just show up online it’s what will be used on flyers, social media, open house materials, and more.
#2 Good Imagery to showcase your HOME
So if you’re listing your home for sale, your goal is to make it a “thumb-stopper” the listing that makes a buyer slow down, take a good look, and read about how fabulous it is. The secret is to make sure that the photos showcasing are using the twilight filter because it attracts more buyers with a stunning photo of your listing at dusk and shows just how beautiful the home can be. showcasing a lifestyle “I want to live there!”
#3 A Floor Plan is crucial for buyers full view
Buyers want to see the property layout, to visualize the flow of the rooms, how they fit in relation to other rooms, and picture their furniture inside the home. 1 in 5 buyers would ignore a property listing completely if it didn’t include a floor plan. Floor plans have been shown to generate 30% more interest than properties without one.
# 4 Home Buyers Want to See Virtual Tours
360° images provide a deeper engagement with property buyers. It is an increasingly popular view because it allows buyers to interact with a home in a way single images never can all from the comfort of their home.
Pro Tip: Content marketing is a great way to grab attention and stand out as a brand, but your campaign is nothing without consistency because it helps build credibility, reputation, and brand trust which is the #1 way to close a sale.