Video marketing is all about EDUCATING YOUR CLIENTS in order to help GROW YOUR BUSINESS.
How effective is your video marketing? There are five keys points that every video should include in order to truly engage your viewer and get the best results for your real estate business.
Watch the video to learn the top 5 tips to creating killer video content:
1. Choose a Relevant Video Topic
It probably sounds obvious but this is absolutely essential. Focus on topics that educate, build trust, and boost your credibility.
Choose topics for your videos that:
- Demonstrate that you know what’s truly happening in your market, and why it’s happening.
- Show viewers that you genuinely care about helping your clients uncover their options, understand the pros and cons, and make the best decision for them and their families.
Some example topics include:
- Updates on the housing market (inventory, sales price, etc.)
- Recent changes in interest rates and the impact they have.
- Your latest listing or open house.
- The steps for getting a loan.
- How to price your home properly.
- Tips for getting your house ready to sell.
Here are some additional tips on Video content.
2. Include Insights & Takeaways in Your Videos
Your videos must do more than just share information and facts. Clients no longer need us for information regarding which homes are for sale or what houses in their neighborhood sell for. They can easily find that information themselves.
Your videos should include insights, takeaways, and advice on whatever topic it is you’re covering. Think about how your topic impacts your audience and what it means for them. Make sure those insights are included in your videos.
For example, if you choose to create a video about housing inventory, don’t just rattle off the numbers of this many month’s inventories, etc.
Talk more about the following: Is inventory up or down? What does that mean? How does it impact your audience? Is it a buyers market or a seller’s market? Does this information mean it’s a good time to sell or not? That is what they are looking for!
3. Target a Specific Audience
The next to think about is ‘Who am I talking to?’ The best videos address a specific audience or group of people with information that’s directly relevant to them or provides a solution to a pain or challenge they have.
Here are some specific audiences to consider:
- First-time homebuyers/renters.
- Movers from out of state.
- Expired listing sellers.
Most real estate professionals have a few different ideal clients — but each video you create should focus on one of them. Here are some additional tips on audience segmentation.
4. Include Captivating Visuals
Quality videos with captivating visuals create a visual stopping point on a webpage or newsfeed, making it more likely that your potential clients will stop on the page and listen to what you have to say. So make sure you add elements of visual interest to your videos whenever possible. A “talking head” doesn’t keep viewers’ interest for long.
Use local neighborhoods, communities, historic buildings, public art, or dramatic natural backdrops as scenery for your video. This will both provide visual interest and let viewers know visually that you are in their area and are speaking directly to them.
Learn more about creating videos to build relationships with LionDesk.
5. Brand Your Video for That Personal Touch
Whether you make your own videos or source them from somewhere, make sure they’re personalized with your branding. This will keep you at the top of viewers’ minds and improve the overall quality of your videos.
No matter what, every single one of your videos should include your name, a professional photo, and contact information.
If you’re not yet a LionDesk user, try it free for 30 days just click on the link below to help you create Killer videos in your business!