It’s a busy time for real estate agents—which means you don’t always have the time that you’d like to dedicate to marketing efforts. Today, let’s explore an often-overlooked tactic for marketing your business that can help you bring in leads now, and can keep helping you bring in leads when the market slows down, too:
Digital ads.
Why digital ads are great for bringing in real estate leads
They’re always on.
Traditional marketing methods often mean you have to be actively doing the tactics—which limits you in how much you can reach people. Digital ads, on the other hand, are what’s considered passive marketing; you can let them run full time without doing a ton of work yourself.
Online ads can reach people you otherwise couldn’t.
Most marketing tactics rely on consumers coming to you in some form before you can communicate with them. After all, you can’t exactly email someone if they don’t give you their email address, right?
Ads, on the other hand, are designed specifically to reach people that you haven’t found yet by appearing on popular sites—they don’t necessarily need to know anything about a consumer to show up.
Digital advertisements keep working while you’re off the clock
We love digital ads because they don’t give up. When you send out a handwritten note through the mail to potential clients, that’s it. That effort is done, and if you want to reach them again, you have to do it again.
Ads, on the other hand, don’t stop after they’ve reached a consumer once. They’ll show up consistently on popular sites to keep your message in front of potential clients, and can even follow consumers across different sites so you’re always there when they’re ready.
3 tips for bringing in leads with internet ads
Ready to use Digital Ads? These three tips will help ensure you get the right ads with the right message in the right place.
Use the right ad strategy for your goals.
If you’re going to find success (and prospects) with digital ads, you need to be able to see your end goal. What exactly do you want to achieve? How do you want to achieve it? This will determine how you use ads and how you implement them for your agent business.
Q: What should go into your ad strategy?
Find the four components here.
Use the right online ads for your strategy.
Once you know what you want to accomplish, you’ll need to use the right tools for the job. Different types of ads do different things, so keep your goals in mind when you’re planning your campaigns.
Q: How do you know which ads to use?
Use the right message for your digital ads.
In digital advertising, you don’t have a ton of space to work with—so the words and images you use need to count. It’s important to structure your headline, description, body text, and call-to-action with the right details to entice your readers into clicking. Focus on which points best fit your goal, and keep it simple!
Q: What should your text be for a powerful ad?
Want an easy was to automatically create digital ads from the MLS?
Build awareness for you and for your listings with ad automation by Boost. We build your ad automatically from your name and listing information from the MLS.
Digital advertising can be an intimidating tactic to get started with, but it can have untold benefits for your agent business. Discover how your LionDesk CRM account can make it simpler with you through its integration with Boost by Lone Wolf, the digital advertising software made to help you find, nurture, and convert more new clients.
Don’t have LionDesk?
Start your free trial here to get a CRM that integrates seamlessly with your digital ads, to get all of your leads and communication in one place.
