Texting is essential in the way we communicate with one another. It’s how we check in, it’s how we wish each other a happy birthday, and now, it’s part of how we engage with our leads.
Now, we know what you’re thinking, “I don’t want to bother anyone” “It feel invasive” “I’m not comfortable” But take a step back and think, of your last client and prospect communications, how many of them were via text?
We use texting in business without even thinking about it. And our end-users prefer it that way, too! In fact, in a recent post, Get Higher Open and Response Rates with Text Message Marketing, we revealed that,
- 75% of consumers are OK with receiving SMS messages from brands (after they’ve opted in).
- SMS messages have a whopping 98% open rate.
- Text messages have a 209% higher response rate than phone, email, or Facebook.
- 90% of SMS messages are read within 3 minutes.
So we can all agree that text messages should be part of your marketing plan. Now let’s discuss how to turn texting into text message marketing.
Texting Vs Text Message Marketing
First, we want to separate Texting from Text Message Marketing. There are some texts that need to be personal, and some that should absolutely be automated and scaled.
If you are texting a client that you are outside, for example, that should be a personal text. It’s an in-the moment and one-on-one conversation that would only apply to that person at that time.
However, if you’re sending similar texts to multiple people, maybe you want to text a client a number of listings, follow up with a prospect after an open house, or reach out with relevant information, you should use a texting platform to reach many clients or prospects with targeted (and segmented!) information at once.
Now that you have the outreach part covered, you need to figure out the organization. There are many options for mass texting platforms, but it’s important to have all client and lead communication in one database so you can keep track of conversations you’ve had. Even one-on-one texting can be a challenge for organization. Unless, your texting is housed where your contacts are. That’s why we firmly believe that…
Texting Should be Inside Your CRM System
With texting inside your CRM system, you’ll be able to organize all of your communication in one central place. No more running from your text messages to your emails to your phone calls. CRMs with native texting capabilities will automatically store all text messages and responses within the database.
Texting Within LionDesk
LionDesk offers the following texting capabilities:
- Video Texting
- Scheduling Texts
- Text2Sell Shortcodes
- Pre-built Texting Campaigns
- AI Lead Follow Up
Ready to improve your marketing and lead management? Learn more about Texting through our Powerful CRM