In this 26 minute video, LionDesk founder and CEO, David Anderson teaches you how to use Text Message Marketing to drive more sales.
This video will teach you:
The importance of texting
Did you know that texting has a 98% open rate and 10X the response of emails?
Additionally, 9 out of 10 people prefer to text with a business or person vs any other method of communication!
Response is also over 10X greater than the response rate of emails.
How often to text
This depends on who you’re texting! We already know that communication should vary based on who you’re speaking with, and text message marketing is no exception.
We recommend the following:
- Sphere of Influence: 12X annually
- Past Customers: 3-6X annually
- New or Existing Leads: 16X or more annually
What to say in your text message marketing
We have some great examples in our video (Check out 11:10 for some examples) but keep in mind that you want to be relevant, timely, and add value to the user.
Using Video in your Texting
Your competition is likely texting, but are they using video in text? This is a great way to build a relationship, get personal, and stand out from the competition.
In fact, 90% of content consumed in 2021 will be video!
There is a lot to say about Text Message Marketing, but some additional tips we will leave you with are:
- Keep it short
- Be Real
- Include a CTA
- Keep it fun (use emojis)
- Start today!
CRM with Texting
Do you have a CRM with texting capabilities?
With texting inside your CRM system, you’ll be able to organize all of your communication in one central place. No more running from your text messages to your emails to your phone calls. CRMs with native texting capabilities will automatically store all text messages and responses within the database.