Generating leads requires a plan of attack. You need to know who your target audience is, what channels they are on the most, and which messages resonate with them.
Using Facebook to generate leads is an incredible opportunity! It’s a really powerful tool which requires a lot of know-how. In this blog post, we break down the best practices so you can easily begin running your very own ads via Facebook!
Reaching your Target Audience on Facebook
In order to be effective, you’re going to want to run ads that reach your target audience and give them an action to take. For example, if you’re a real estate agent and you just got a new listing, of course the initial instinct is that you want to let everybody know about it. But is that really the best approach? When it comes to ads especially, you want to only spend money where it will be most effective.
Instead of blasting everyone with information, you’ll want to run an ad only to people who are most likely to be interested in your listing.
That could be a radius of the address or zip code, current income, career type, or even based on interest. The possibilities of targeting are endless!
Figuring out Spend and Timing of Facebook Ads
Before you set up your ad, you’ll want to consider how long it will run, and how much you want to spend. Be sure to give the ad time to be seen before taking it down.
We recommend a period of around 30 days (or until the listing sells). For budget, you’ll want to spend approximately $200 per ad.
Ongoing Lead Generation
In addition to one-off ads with an end goal, you’ll want to run an ad that is ongoing lead generation.
One of the most popular strategies in real estate is to use a “What’s my home worth?” landing page to collect their information.
You can also run ads leading to something you created that people can download, such as home selling or homebuying checklists, refinance pages, loan pages, anything that you think would be relevant!
Make sure to add your branding and contact information to each download so that you’re top of mind. Essentially, if your target audience is searching for something, your information should be the solution.
B2B Facebook Lead Generation
If you are in the B2B space, like a loan officer, then you might also want to run ads targeted to real estate agents. There are a lot of tools and information that you have as a thought leader in the mortgage space that real estate agents want to know about.
Try advertising a new video that you put out with important information or a new offer that you have targeted to real estate agents is a good strategy.
Getting Started with Facebook Ads
Now that you know the best practices of using Facebook Ads and lead gen, it’s time to get started. But where do you begin?
If it’s your first time using Facebook for Lead Gen, you have three options:
- Become a Facebook expert overnight
- Hire a consultant,
- Use LionDesk, which does all the heavy lifting for you.
LionDesk recently launched a new feature called Facebook Ad Portal that gives you the power to generate leads using proven ad templates and custom audiences directly from inside the platform.
What makes Ad Portal so exciting is that it’s easy to use and lead ads are directly connected to your LionDesk account for lead nurturing.
Here are some early results that real LionDesk users are getting with Ad Portal:
If you’re already a LionDesk user, access Facebook Ad Portal through the ‘Ad Portal’ tab on your LionDesk Account.
If you’re not a LionDesk user, Ad Portal is included as a part of our 30 day free trial. Start your free trial and begin running your very own Facebook Ads today!
