How many people do you have in your database? 50, 100, 500, 1,000+?
The average CRM user has 600. Don’t worry if yours is less or more than that number.
What’s important is how you have them segmented in your database.
Personalization is HUGELY important if you expect someone to know, like…and the ultimate goal…trust you.
The first and easiest way to personalize a message is to use their name:
“Hi [First Name], have you had any thoughts of buying, selling or getting a loan lately?”
What if instead it read:
“Hi [First Name], I know you’ve been thinking about selling your home for a few months. I’d love to help you get the best price and find your dream home.”
See how in the second version you’re talking to ONE audience with ONE message.
This is totally possible with database segmentation.
You would simply filter your database by 1) SELLERS 2) added to database in last 90 days (or a custom field based on hotness that you designate)
Boom!
Once your personalized messages are set up, it’s as easy as adding the right group to the right message or even adding them to a campaign to send out automatically.
The personalization and segmentation opportunities are endless.
