It’s been a crazy year, to say the least. But have you been keeping up with your prospecting? Now is a great time to build up your leads again and turn them into prospective clients.
If you’re looking for some ideas on how to expand your client pool, or if you’re new to the industry and don’t know where to start, we’ve got you covered with some ideas and tools to get you moving.
Use Video In Your Marketing
Whether you’re on the hunt for buyer leads, seller leads, or both, using video in your marketing is the best way to build an emotional connection at scale.
Use video to breathe life into your listings for buyer leads, or a video recording to attract and connect with seller leads. Show off your personality so they know you’re the agent for them. If you’re ready to say “lights, camera, action!” check out our Video Tips for Real Estate. We promise, it’s not as scary as it seems.
Enhance your Online Presence
97% of buyers and sellers use the internet in their home search, and 52% of brokers believe social media gives them the highest number of quality leads. It stands to reason, then, that optimizing your website and social media strategy can help you bring in new leads and clients.
Consumers expect everything to be online. They expect to be able to do things from the comfort of their own home or out and about on their phone. Plus, they expect everything to be connected—one login, all-digital, mobile-friendly. So make sure to have a digital presence so you don’t miss out of these leads! Check out our Tips for Enhancing your Online Presence here.
Capture More Leads with LionDesk Landing Pages
LionDesk Landing Pages allow you to create beautiful, intuitive landing pages with no web developer needed!
These landing pages help you create your online presence through drag and drop web page creation. Avoid tech frustrations with this easy-to-use tool. Our draft and drop builder creates high converting, mobile optimized pages in minutes.
LionDesk Landing Pages also allow you to collect qualified leads that are automatically connected to your LionDesk CRM, saving you time and effort.
Not sure of the difference between a Landing Page and a Website? It’s okay, we have you covered with this post.
Invest in Your Real Estate Tech Stack
If you find yourself buried in post it notes, to do lists, and Excel spreadsheets, chances are you need a tech upgrade, big time.
When you start thinking about upgrading your tech, make sure you pick a tech stack that integrates (see: Tech should be a bridge, not a barrier). If you have separate, siloed systems, you will likely have to do a ton of manual and duplicate entry, which kind of defeats the purpose of investing in the tech in the first place, right?
By using tech that integrates, you can have all your systems work together in harmony. If you’re not sure where to start, begin with a CRM system that does it all. We’re so confident you’ll love LionDesk, that we let you try it FOR FREE for 30 days. Start there and build, after all: Rome wasn’t built in a day.
Happy hunting! We believe in you.
