In this time of chaos and confusion it’s important that we stay focused on moving forward. These times will pass but it’s what we do during these times that make the biggest difference in our future.
Your #1 priority is the health and safety of your family and friends.
But once that’s secured, find the time to focus on your business, chances are that you will have a lot of it to spare in the coming days.
So how will you spend it?
Top 5 things you can be doing right now
#1 Organize your database
You can do so by type to increase your message response rate. When you speak directly to a segmented audience you build report faster which increases trust and response rate.
For example, “if you’ve been thinking about making a move, now is the time” versus “I know you’ve been thinking about selling your home for a while and maybe wondering how much you can get…” See how in the second example you’re speaking directly to the reader and the specific pain point they may have? This type of marketing is powerful.
#2 Communicate with your active clients
Let them know how, if anything, is impacted. Now is not the time to ghost your clients. Now is the time to share your knowledge and show your expertise. You are their adviser. What do they need to know? What advice do you have to share? Communicate more than ever now. They want to hear from you.
For example: “Hi Name, want to let you know everything is still on track” or “The interest rates have changed – here’s what that means for you”
#3 Connect your business tools.
When we get busy we tend to let go of efficient efforts in place of speed in the moment. Even though this doesn’t speed up our effectiveness in the long term we focus on short term results. Now is a great time to set our businesses up for long term success.
Ask yourself these questions, and if the answer to any of them is no, take action!
- Are ALL my Leads in my CRM?!
- Are all my Lead Generation sources connected to my CRM so all leads go directly into my CRM and get an instant message?
- Are all my Leads set up on Campaigns that automatically qualify and nurture them until they’re ready to act?
- Is my website and other tools connected to my CRM so all client data from Contact to Close is in ONE place?
#4 Multiply your communication channels.
If you’re not communicating with your audience across multiple channels you’re missing out on a huge opportunity. By combining email + texting + call + social you greatly increase your reach, awareness and response rate. Make sure your CRM campaigns include at least 2 if not all of these channels for optimal results.
#5 Use technology!
There’s a technology solution for almost any “in-person” need these days. Look at your business and see how you can provide the same service for your clients digitally. For example, instead of signing paperwork in person, use DocuSign. Instead of an open house, do a virtual tour. Instead of an in person meeting, use Zoom. Get creative and have fun.
