If there’s one thing any real estate, mortgage, or small business professional knows, it’s the importance of on-the-go communication. Think about your own business… each day you use a variety of tools to communicate with your clients or customers.
Is text message marketing one of the ways you communicate?
Today, prospects move through the sales process at the rate at which they are receiving the right information. Timing is critical, but the delivery method has become increasingly important, and nothing opens doors faster than texting.
Here are just a few of the mind-blowing statistics we found about text message marketing:
- 75% of consumers are OK with receiving SMS messages from brands (after they’ve opted in).
- SMS messages have a whopping 98% open rate.
- Text messages have a 209% higher response rate than phone, email, or Facebook.
- 90% of SMS messages are read within 3 minutes.
A Personalized Approach
With the right text message marketing software, the personalization options are endless. But the best part is that you don’t have to take the time to send a personal text to each individual in your entire database.
Instead, you can check in with hundreds of people at once — allowing you to stay top of mind and easily accessible should the prospect have questions or would like to start up a conversation.
When you add text messaging into your existing marketing and lead nurturing campaigns, you’re giving each campaign a greater chance of being received by your prospect and opening the door to the sales process.
The Future is Texting
It’s not just the amplification of your message in multiple mediums that will help you win over your prospects. It’s also that text message marketing is more effective than email!
Remember those stats above?
A 98% open rate means your message is being seen!
When was the last time you had a 98% open rate on your email campaign?
A 209% response rate also means texting is a highly-effective way to communicate with your prospect.
Build Full Funnel Campaigns
Now that you’ve got your prospect’s attention, it’s time to get strategic.
This is the beauty of using an all-in-one CRM solution. You have access to your prospect’s information and you can see where their engagement is the highest. Use this information to plan out a marketing funnel that takes them from lead to customer or client using multiple touchpoints.
Using text alongside your existing email and phone marketing strategies will help you get a higher return on your marketing investment and improve your the service your prospect receives.
Here are just a few of our favorite text message marketing tips:
- Use shortcodes to create a fun and engaging text campaign.
- Keep your messages short.
- Example: Use a follow up text message to let a prospect know you’ve received their inquiry.
- Ask questions.
- Send an embedded video.
- Use personalization.
- Example: “Hi First Name”
- Use artificial intelligence (Lead Assist) to qualify leads.
LionDesk makes all of this easy and affordable. With these features, it’s no wonder the top real estate, mortgage, and small business professional are choosing LionDesk!
Then we’d like to invite you to give us a try! Click here to start a 30-day FREE trial today.